How We Work
The journey of a Soul & Hope rug, from raw wool to your home.
01
1. Sourcing the Wool
Our journey begins in the Atlas Mountains, where we source 100% natural, live-spun sheep's wool. We work directly with local shepherds who practice sustainable shearing methods, ensuring the highest quality material.
02
2. Natural Dyeing
We believe in the power of nature. Our vibrant colors are extracted from local plants, roots, and spices—saffron for yellow, indigo for blue, and madder root for deep terracotta. This ancient process is completely free of harsh chemicals.
03
The Weaving
Using traditional upright wooden looms, our artisans weave each rug knot by knot. A single rug can take anywhere from three weeks to several months to complete, depending on the complexity of the design.
